October 24, students of Ural State University of Economics gathered for the 5th International Scientific and Practical Conference dedicated to the week of marketing and advertising to discuss current trends in marketing and management. 91 applications were submitted for the event, 27 of them - from representatives of other universities of Russia. The conference was held in Russian and English.

October 24, at Ural State University of Economics, Professor of Business School, Leeds University (Great Britain), Dina Williams delivered a lecture for students and spoke about a heuristic (efficient) approach to entrepreneurship.

October 23, at the Statutory Court of the Sverdlovsk region there was a meeting of the Eurasian Research Institute of Man (Russian abbreviation – ENIICH). Experts discussed the economic culture of trust in traditional and modern societies.

October 20, USUE students under the guidance of Olga Ergunova, Ph.D., associate professor at the Department of International Business, took a guided tour to a new ten-storied office of SKB Kontur.

Who does not know the famous Santa Claus, carrying bottles with a caramel-brown drink on Christmas days? Or who cannot imagine a popping sound coming from the just opened can of Coca-Cola? The employees of the Coca-Cola Company in Yekaterinburg claim that such people do not exist! USUE senior students visited the Ural bottler factory and saw how the most popular in the world soda pop was bottled.