«Скелеты в шкафу есть у каждого. Научитесь с ними работать, пока их не нашли конкуренты»

Delovoy Kvartal, 16.01.18

A carefully built reputation of any business and of its owners can be destroyed in a matter of days. Own employees who put compromising video online, a  carefully planned attack of competitors, an unexpected interest of media, attempts to play politics without preparation - everything could shake the image of a company. Most often, business owners or their regular PR specialists cannot and should not save it by themselves. A person who is catered to creation is simply not able to see the painful points of his/her business, which may cause a blow," Evgeny Yushchuk, director of Marketing of Risks and Opportunities, USUE professor, says. You can find how to win an information war in any situation at DK.RU.

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A carefully built reputation of any business and of its owners can be destroyed in a matter of days. Own employees who put compromising video online, a carefully planned attack of competitors, an unexpected interest of media, attempts to play politics without preparation - everything could shake the image of a company. Delovoy Kvartal, 16.01.18